The leak
You already know the work.
That was never the problem.
You show up at 2am. You pull the carpet, you set the air movers, you handle the adjuster. Nobody has to teach you how to dry a house.
But the job doesn't go to the best company. It goes to the first one that answers.
And most of the time that isn't you. Not because you're bad at this — because you were in a crawlspace with your phone in the truck. Because it was 11pm on a Sunday. Because the freeze hit and six people called in nine minutes.
Out of every 100 calls to a small business
411 LOCALS — 85 BUSINESSES, 58 INDUSTRIES, 30 DAYS
of them ring out. Every red square is a homeowner standing in water with your number on their screen — and nobody picking up.
$126,000 a year. Gone. Not to a competitor who outsold you. To one whose phone got answered.
The window
You have 2.3 seconds.
In 2020 the average caller would hold on for eight seconds. By 2026 that patience has collapsed to 2.3. Two rings. Maybe three if you're lucky.
And your customer is under a clock most industries never deal with. The EPA says water-damaged materials have to be dried within 24 to 48 hours or mould starts. Under IICRC S500, a Category 1 loss becomes a Category 2 in about the same window — the job gets more expensive the longer the phone rings.
They might not know the standard. Standing in an inch of water at midnight, they can feel the clock.
So they don't leave a voicemail and wait. They hang up and dial the next name on Google.
When the calls actually come in
INBOUND CALLS BY HOUR · ONE RESTORATION COMPANY
Look where the volume sits. The busiest hour of the day is after your office closed — and four out of five of those calls ring out into nothing.
Your number
Enough industry averages.
Let's use yours.
Put in what you actually do. Then halve every answer, because you'll want to argue with it — and it will still be the most expensive problem in your business.
That money is already yours. You paid for those leads — in Google Ads at $91 to $251 a click, in the van wrap, in ten years of doing right by plumbers. It rang your phone. Then it walked next door.
What we install
A receptionist that only knows restoration. And a human watching it.
Not a general AI phone service with your logo on it. We build one thing, for one industry, and we know exactly what a homeowner says in the first ten seconds of a flooded-basement call.
Picks up in two rings. Always.
3am Sunday, Christmas Day, mid-freeze with six calls stacked. It answers all six at once. A human dispatcher physically cannot.
Triages the loss like a tech
Water still active? Source shut off? How many rooms and floors? Clean, grey or sewage? It asks what you'd ask.
Captures the whole job
Name, number, full address, carrier and claim number, and whether they've already called someone else. In your CRM before the call ends.
Texts the caller instantly
Your name, a tech ETA, and one line telling them to shut the water off at the main. That text is the moment they stop shopping.
Buzzes your phone with the job
Loss type, category, address and rough size, straight to your phone. Unacknowledged in 90 seconds, it escalates to your second number.
Calls people back on its own
Quote gone quiet? Inspection tomorrow? Lead from three weeks ago? It rings them in a real two-way conversation, disclosures handled.
What happens at 2:47am
The part nobody else offers: a human is watching.
Every AI receptionist company will sell you software and walk away. We don't. A real person on our team reviews the calls it takes — listens to what it said, catches the fumbles, retunes the script before it costs you a job.
That's the difference between renting a robot and hiring a company. It's also why we can make the promise below.
The 30-day, no-reason-needed refund
If you're not in love with it after 30 days, you get every dollar back.
Let me be blunt about why we can say that.
We have watched what happens inside a restoration company in the first week this goes live.
The 1am call that used to ring out gets answered. The address lands on the owner's phone while the homeowner is still standing in the water. A truck rolls.
Then it happens again on Saturday. Then again during the freeze, when six calls stack up at once and every single one gets picked up.
By week three the owner has stopped asking whether it works. He's asking how fast we can put it on his second number.
That isn't a sales line. It's what happens when a company stops missing calls.
So here's the deal. We build it, we train it on your business, we turn it on, and we watch it for you. Then you run it for 30 days.
If at the end of that you're not absolutely in love with it — if it annoyed you, if it didn't book what you hoped, if you simply woke up one morning and decided you didn't want it any more — you send us one line and we refund you 100%.
No forms. No exit survey. No "let me check with my manager." We don't even ask you why.
Every dollar back. And you keep every lead it captured on the way through.
I'm not worried about it, and I'll tell you why.
Nobody who installs this ever turns it off. Getting people to keep it has never once been the problem. The problem is that the moment an owner hears what it's catching at 2am, he wants it on every line he owns.
What you're probably thinking
The questions we always get.
Won't my customers hate talking to a robot?
Compared to talking to you? Probably. Compared to voicemail it isn't close — 80% hang up without leaving a message and 85% of those never call back.
The comparison isn't robot versus you. It's robot versus the phone ringing out. Ours says up front that it's an assistant, then puts a real person on the line the second the caller asks. And the share of restoration owners running no AI at all dropped from 50% to 30% in a single year — your competitors are already doing this.
I answer my phone. Is this really for me?
Most of the ones you're awake and free for, you probably do. We're not talking about those.
We're talking about 11pm Sunday. The freeze where six calls stack up in nine minutes. The two hours you were under a house with no signal. Across home services, after-hours pickup sits below 18%. Most owners guess low on how many they miss. The call log always says otherwise.
My work comes from adjusters and TPAs, not the phone.
A lot of it, sure — though across the industry, firms citing adjuster relationships as a lead source fell from 68% to 55% in a single year. Carrier programs are tightening, not loosening.
Meanwhile 93% of restoration companies still name referrals as a lead source, and referrals arrive by phone. Missing a plumber's referral call doesn't just cost you that job. It costs you the plumber.
I tried an AI phone thing before and it was terrible.
What broke? Almost every cheap AI receptionist is a generic script with no trade knowledge — can't tell a Category 1 from a Category 3, doesn't know your service area, can't dispatch. And the real killer: nobody is checking what it said to your customers.
Ours is built for one industry and reviewed by a human. Ring it with us on the call and judge it yourself in ninety seconds.
Do I have to change my number? What does it cost?
No change to your number and nothing breaks. Your phone still rings first — this only picks up what you don't.
On price: less than one job, considerably. We'll give you the exact number on the call once we know your call volume. The shape never changes — if you're not in love with it after 30 days, you get every dollar back.
Who's behind this
We only work with restoration. That's the whole company.
My background is in two things — direct-response marketing and building AI systems. Our team uses the first to work out what makes a restoration phone ring, and the second to make sure somebody answers it.
You show up on the worst day of somebody's life. Their floor is underwater, their photos are ruined, and it's midnight. You're the ones who turn up. There aren't many industries left where you can say that honestly.
But the intake side of this trade is twenty years behind — a phone, a notepad and hope. Meanwhile private equity is rolling the market up and the consolidators can afford 24/7 call centres. We'd rather the independents win that fight.
Let's work out how much money we can make you by this time tomorrow.
Give us four details and we'll get a 10-minute demo call in the diary. You'll hear the receptionist handle a flooded-basement call live, and we'll give you a real number — what your after-hours calls are worth, and what we'd expect to recover in month one.
P.S. — The number in that calculator isn't a projection. It already happened. Those calls came in last month, they rang out, and somebody else dried those houses.
P.P.S. — The next freeze, storm front or hurricane band that hits your county will triple your call volume in about six hours. That's the week this either makes you a fortune or costs you one. It takes 24 hours to turn on.